In a world where technology is commoditized and every idea can be copied overnight, the real moat is emotional connection. What makes people feel joy, meaning, or belonging is what endures. For us, business and pleasure aren’t separate tracks. They’re one story, told clearly from day one.

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At Bust, we invest early in founders that understand this. We don’t follow the usual VC playbook, because we’re not a fund.

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We are the venture arm of Harmar,

a private, family-owned investment company based in Stockholm, Sweden.