In a world where technology is commoditized and every idea can be copied overnight, the real moat is emotional connection. What makes people feel joy, meaning, or belonging is what endures. That’s why we believe the strongest products are built not just with logic, but with heart.

At Bust, we invest early in companies that understand this. We don’t follow the usual VC playbook, because we’re not a fund. For us, business and pleasure aren’t separate tracks. They’re one story, told clearly from day one.